On creating livelihood opportunities for local fashion labels and designers has collaborated this year with five retailers to create a designer retailer programme. This is in addition to the international multi-brand fashion retailers. This fashion design retail programme will provide Sri Lankan designers the much needed exposure, and opportunity to expand their retail presence, and business growth in Sri Lanka. This initiative will go a long way in creating a sustainable local fashion design industry.
This year “TRUNK”, “Cantaloupe Boutique”, “Aakshii”, “Melaché”, and “Cotton Collection” have collaborated with CFW with regards to the local retailer programme. These five established retailers will provide Sri Lankan designers the necessary infrastructure as well as customer base, to market and sell their designs. This would mean post-Colombo Fashion Week, fashion fans would be able to immediately head to one of these retailers to purchase items from the collection shown.
